Looks like Jello, but it’s not! It’s a non-gelatin gel. Yeah. How to describe? It’s not as dense (for lack of a better word) as jello, but it just kind of dissolves in your mouth with yummy peach mango fruitiness (though I forgot the flavor and though it was orange…. huh.) It is vegan, fat free and gluten-free and really a nice treat for the kids or for yourself.