“You can still get good cup of high quality, exceptionally smooth drinking coffee for less than a buck. No joke. Our Joe is made with 100% Arabica beans from Colombia, Brazil and Peru that are medium roasted. They brew into a solid, delicious cup ‘o Joe that is perfect any time, any day. And each 14 oz. can is a mere $3.49 (about 50-60 cents a cup), every time, every day. Great coffee, great value – that’s Joe’s Joe.” -from traderjoes.com